This is a time-old question that I get asked all the time.
Why can’t I earn what I am worth? – or clients say – ‘I know what I offer is valuable but yet I am not earning money!”
This is really interesting, it would be amazing if everyone could just earn what they are worth. If everyone could earn based on the amount of value they add. But it is not as simple as this.
When we are asking people to part with their hard-earned cash it is really important that we build a relationship with these people.
Now, for most professionals, they would have done this through networking, face to face, having conversations and the course principles would be to meet and build trust with people. So when we went into lockdown I was surprised to see that everyone seemed to forget this principle!
So many people have been working really hard at home, creating new products, new services, new websites, new programs….. new anything! And then when it is ready, they show up online, maybe on their own pages or in some groups and they say – Buy This Amazing Thing!
So what is wrong with that picture? Yes, I know you can see it now!
You haven’t built trust like you normally do when you network face to face! So now the question is How do you do this! Well, I see a few key elements that make this work –
- Let people get to know you – meaning you are consistent in showing up online, posting regularly, and always trying to add value.
- Let people like you – meaning don’t be all work, show them the personal side of the brand, tell them your journey, story, reason – anything personal. Oh and don’t forget animal pictures!
- Let people trust you – meaning add value without making them buy stuff. Don’t always be selling or pushing an agenda. People see through it immediately and you wouldn’t do that at a normal network event in the opening line!
Creating relationships online is possible, but you have to be authentic and show up regularly – which when you think about it, is not different to face to face networking events.