Running a business isn’t always easy, however, most people make it way more complicated than it needs to be.
How do you do this as a business owner?
- You take on more than should
- Saying Yes to things you shouldn’t
- You have your hands on everything at all times
So when you are running a business, you need to think about what you should and shouldn’t be working on. This strategy is really important, otherwise you do everything badly while trying to be everything to everyone.
“You can only be everything to one specific niche – Jacky Clarke”
Now when you start to move over to automation their are 3 key rules you need to follow:
- Don’t automate things that already don’t add value
- Don’t make it super complicated
- ALWAYS think about the customer journey first!
How can Automation help you grow?
Some of the obvious reasons are that you gain more time to focus on other key areas. But the thing I love the most about automation is it ensures consistency of approach. Even if I am super busy anyone new that downloads my eBook or mini-series will get a sequence of emails that will welcome them. This helps the potential customer get to know me, they start to understand my style. And after the sequence, they will have decided if they like me or not. This means that I have moved that person closer to become a buying customer.
Remember we want a list of buyers – not followers.
Then I am able to make an offer to this person to buy from me, this will move them into the buyer’s camp, or I will see that I need to do a bit more work. That might involve the Clarke Journal content or think about ways I can add more value to my inner circle.
The Clarke Journal is a weekly learning snapshot I send out to my VIP list. Every Thursday they get a topic broken down into actions to move their business forward. Sign up here to not miss out on the action!
By using automation I ensure that every customer gets consistent in delivery while I have time and energy to focus on areas that will earn my more income.
So over to you
What can you automate in your business? Have you thought about automation and thought “I’m not techie enough” or “That is all too complicated for me”. Well, I can promise you that it isn’t, I help clients achieve this every day. From automating lead generation to relationship building to taking payments, even some of the delivery of their services get automated! Meaning they have more time to focus on earning more money without neglecting their customers.
If you want to automate areas of your business make sure you sign up for this week’s Clarke Journal (out on the 27th of Aug) it will give you all the things you need to think about to start to automate areas of your business.