My 2021 word – Lessons

Do you set a word each year? Do you use it to help guide you?

Last year was the first time I set a word, it was Truth. And it helped me step into my zone of genius time and time again.

So this year I thought I would do the same. It felt weighted choosing this year as a lot depended on this word. And after a few sessions of card pulling, journaling, and freewriting I settled on one word. But that one word holds a lot for me.

I want to share with you too

  • Why I choose this word
  • How it will help me in my business
  • The key learning that will be done this year.

Why I choose this word.

Lessons felt so aligned with what I need out of 2021, the need to see lessons faster, continue to learn but also continue to teach lessons.

I share a post yesterday on my Instagram (come join me) that said this:

Oprah said: “I say the universe speaks to us, always, first in whispers. And a whisper in your life usually feels like ‘hmm, that’s odd.’ Or, ‘hmm, that doesn’t make any sense.’ Or, ‘hmm, is that right?’ It’s that subtle. And if you don’t pay attention to the whisper, it gets louder and louder and louder. I say it’s like getting thumped upside the head. If you don’t pay attention to that, it’s like getting a brick upside your head. You don’t pay attention to that—the brick wall falls down. That is the pattern that I see in my life and so many other people’s lives. And so, I ask people, ‘What are the whispers? What’s whispering to you now?'”

Up until the end of 2020, I was not listening to the whispers, I was waiting for the brick wall to fall. But no more in 2021, I will be paying attention, listening to my gut, and moving faster.

Something I tell my clients all the time is that you can be an expert and a student in life at the same time. We all have our strengths and development areas. So having the confidence to be the authority while being humble enough to learn is the key to success.

How it will help me in my business

This year in my business I have decided to do things a little differently. I am focusing in on what I deliver to clients and then spending time building the infrastructure, processes and team. I honestly believe that most small business fail because they try to do to much to soon.

So as an example in 2021, I am only delivering my core program – The Blueprint to Business – 3 times this year (instead of 4) and I am only taking on six 1:1 clients in 2021 (2 spots are already taken!)

But I will also be:

  • Rebranding the business and program in 2021
  • Hiring new staff members into the business
  • Building out the processes and systems
  • Starting (and maybe finishing) writing my book
  • Reading 36 growth books this year
  • Taking more time off to get an even better balance (getting closer to my 3 year goal)

The key here is focused growth, meaning I can go all in on each of these elements and have suitable rest period in the middle. I don’t know about you but I got to the end of 2020 needing a break! It was a year of crazy and even the best planned business owner had a lot going on. So don’t worry if you felt that way too.

The key thing now is plan your business year. I do a 12 month plan – not overly details but with the key launch dates, when I am looking to find 1:1 clients, start the programs, or take time off.

Then break that down into 3 or 4 month chucks with more detail in them. This will help you keep on track to meet your big year goals!

The key learning that will be done this year

This year is about learning to say YES to the things I love, and NO to things that take my energy. This is the key reasons for hiring a team. So while I will always be the face of my business, I am getting some supporting roles to help the world tick along in the background. This means I can work in my zone of genius more often, and you can get the best of me!

The second key learning is paying attention as soon as a lesson presents itself. So I am listen to the whisper much more. Through meditation, card pulling. journaling and freewriting. I am connecting with myself more frequently and making sure that everything I bring into my business and the world serves my customers and me 100%

This year is about doing less and earning more. By shifting the belief, the energy, and building the containers and systems – I know I can shift my income dramatically without doing more work. This is because I spent 2020 nailing down my containers, and working on my mindset. I am running a live webinar on Monday 18 January to help you do the same in your business – click here to sign up – more details below on what to expect.

But mostly this year is about increasing the number of people I help, the number of people I teach. This could be in the Blueprint to Business Program, 1:1 coaching, through social media or free Masterclasses. It doesn’t matter how I am touching lives, but I want to dramatically increase those numbers. I so strongly believe that everyone who wants a business deserves to have one that is successful. That you deserve to have balance, a life you adore and a business that brings you joy and helps you reach those big goals.

Recent Client Results

I know I don’t shout out my client wins often enough! But I really wanted to this week. I have a Blueprint to Business group coming into their last few weeks, plus I ran a 5 day challenge to increase clarity in your business – these were some of the results!

  • Signing a £3k client, with another £6k client meeting this week.
  • Landing a business collaboration contract with a huge player
  • Getting 30 people to sign up to a mailing list in the first week of starting it
  • Signing 2 ideal clients for long term projects
  • Increasing the number of program sign-ups in the second launch
  • Signing a £2k 1:1 client
  • Deciding and announcing a membership launch!
  • Receiving an email from an ideal client asking to work with you
  • Moving a decimal point in the business takings (£400 to £4000) in the same week 1 year on.
  • Started a program, signed an ideal client immediately before even building the program!
  • Sold 3 of their 5 available client spots by the 7 January!
  • Signed 2 new clients from in the Challenge group, just by attending and being awesome!

This is just in the last 12 days! So if you want some of this magic, come to the webinar!!!

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