You know I love to talk about sustainable businesses. And having a great business-life balance! But that only becomes possible when we build a repeatable strategy! If you want to join me LIVE I am running a Masterclass on Tuesday 1 June at noon! And will be covering all key strategy elements you need to make business easy while making money!
I wasted time when I started my business, I was doing all the things I thought “I SHOULD”
When actually I needed to focus on 5 key areas to get my repeatable strategy.
- Get Started
- Create a plan that gets the real outcome you want
- Make decisions quickly
- Decide on your ONE core thing
- Build your marketing funnel
These are thing actual game-changers, so let’s break the down..
Get Started
To many people wait, until the have more time, more money, more confidence, more tech skills… Honestly that’s not how it works.
You taking action is what will increase your skills, confidence, time and money. So you have to start.
I watch people that have been saying they want to do my program but they don’t have time or money right now. When I launch again 4 months after meeting them, my clients have moved forward, are more confident, looking after their health better and make money. The people on side line are no further forward. Because they are not willing to take the bold action to start.
Getting started can be easier then we make it. It can start with a super honest list and making sure you know what gaps you have. This is helpful as you start to decide what you need to truly move your business forward.
Create a plan that gets the real outcome you want
This sounds obvious but so many small business owners get this wrong. They create a plan based solely on income. Thos doesn’t take into account the way of working that allows you to live a life you love.
My previous business had me hitting multiple 6 figures but burnt me out and made me literally hate my life. It was more money then we needed and the trade off to get it was not worth it. Now I have a business that is steadily growing to 6 figures, but more importantly I love it. The way I work, the clients I work with, the flexibility. It is all exactly whati wanted while still earning all the money I need, and want. 😉
So start with the life you want to live. Think about how you want to spend your time, what type of people you want to work with and in what way. Do you love 1:1 or group work? Is love long term relationships or short and sharp contracts best for you? Do you want something that is live or mixture of pre-recording?
Do you want location freedom. Or maybe to see people in person. Do you want to teach people what you do, or fo it for people? Maybe a mixture of both.
Think about how you would love to live and work, and build your business from there.
Make decisions quickly
I cannot stress enough how important this is. The faster you make decisions, the faster you move forward, the faster you get the result you want.
Trial and error in business is really normal. Sometimes we make a bad decision but that is still better then now decision at all. At least with bad decision we are still moving forward and learning. So be bold.
Once you know the life you want to live, look at what decisions you need to make to get closer to that life. Then start making them. (I find writing down the things that need decisions can help)
The faster we take radical responsibility for ourselves, our actions, our decisions, our business. The faster we will gave success.
When making decisions always run them through this filter:
- Does this move me closer to my true goal
- Will this decision impact my wellbeing or balance
- Does this decision trigger fear that I need to work through?
- Can I decide to feel the fear and move forward anyway, logically deciding if I’m actually in danger or if its just my ego that might get hurt.
- If its a money investment, I ask do I trust myself enough to fo the work and get my return on investment.
I love these questions when I am making a decision in my own business. So give them ago and see if they help you.
Decide on your ONE core thing
So as you have a framework for making decisions now, here is your first decision.
What is the one core thing you want to be known for. I.E Business Strategy that gets the balance and money.
By niching and becoming super specific you can build the most effective stratgey.
This doesn’t mean you can only do one thing forever, it just means you have to do one thing at a time. This way you establish your message, the offer and the way to sell it. Before you try to sell multiple things. Once you have a system that works, then you can replicate that for any other offering you want.
As an example one of my clients is a Web developer. They have a number of avenues they can work on, like templates for self builds, customer builds, membership and course backend builds, SEO support, Mobile Apps, you get the picture. Each of these elements would suit a different auidence, so they had to decide what to focus on first. Because trying to do everything at once was not working.
So think about your business, breakdown what you do for different groups of people and then pick one to give your whole focus for the next 4-6 months.
This will get you the best result.
Build your marketing funnel
Now you are ready to build your marketing funnel! This is the process by which clients move towards buying from you. You need to think about the journey. What do your ideal clients need to hear and see from you in order to buy.
You are looking to create a few basic elements for a funnel
- The lead magnet
- The warm up email sequence
- The item to sell
When creating your funnel, you want to create the item to sell first, then the lead magnet, then the connecting email sequence.
If you want to join me live on the 1st June at 12, I’ll be covering all of this in a LIVE Masterclass. You can ask me questions about your own business and get my help!
I also have loads of blogs that cover funnels, lead magnets and strategy in loafs of detail.
But the key message her is start with one thing. Focus and give it a true chance to be successful. Build a system that you can repeat. And then duplicate it for other business offers.
And most importantly remember to take bold action, make quick decisions and keep moving towards a life you truly love.